Advising Loopio on its acquisition of Avnio

We have acted as UK counsel for Loopio, a leading provider of Request for Proposal (RFP) response software on its acquisition of Avnio, a 100% Salesforce-native Response Management solution. 

Loopio is a Toronto-based RFP response software provider that helps companies streamline their process which makes harnessing intelligence from every corner of an organization possible at scale. Loopio is one of Canada’s fastest-growing tech startups. It ranked twice as one of the fastest-growing companies on the Deloitte Technology Fast 50™ list and selected twice as one of LinkedIn’s Top Startups in Canada.

Avnio is the only Request for X (RFx) solution that is 100% native to Salesforce, and 75% of Loopio customers are using Salesforce as their CRM of choice today. This acquisition allows Loopio to provide a holistic RFx experience for customers, leaning into Loopio's strength of content management and deep RFx workflows, alongside the power of Avnio’s analytics and automation in Salesforce.

The team was led by Partner Mark Barron, Senior Counsel Richard Faichney, and Associate Loye Oyedotun in the Corporate team. Further support was provided by:

Employment, Pensions and Mobility
Partner Anna Taylor and senior associate Afshan Mallik

Tax and Incentives
Partners Ann Casey and Liz Wilson, senior counsel Katie Lewis, senior associate Sally Robertson, and associate Joe Fallon

Technology, Intellectual Property and Information
Partner Sian Skelton, senior counsel Kelly Burke, and associate Miles Harmsworth