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  • Home
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  • Alison Cole
Alison Cole
Alison Cole

Alison Cole

Senior Counsel

  • London UK
Contact Me Today
+44 20 7300 7000
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Alison is a senior counsel and Chartered trade mark attorney with over 20 years of experience. Alison heads up the firm's Brand Portfolio Practice and advises clients in all areas of brand protection, including contentious and non-contentious trade mark matters.

Alison has experience across the full spectrum of trade marks, covering trade mark clearance, prosecution, oppositions, settlements and strategic portfolio advice, as well as on design and domain name issues. She also acts in commercial dealings of these rights such as assignments and licensing.

Alison has particular expertise in obtaining protection for unusual trade marks. She advises clients across a range of sectors including in social media, fashion and transport, managing their worldwide trade mark portfolios and protecting their brand. Alison is an active committee member of both CITMA and INTA and a Fashion For Good mentor.

Expertise

Services and Groups

Brands & advertising

CV

Since 2023 Senior Counsel, Taylor Wessing
2022 - 2023 Senior Associate, Taylor Wessing
2017 - 2022 Senior Trade Mark Attorney, Murgitroyd (formerly Urquhart-Dykes & Lord LLP)
2005 - 2017 Partner, Graham Watt & Co LLP
2002 - 2005 Salaried Partner Urquhart-Dykes & Lord LLP
2000 CITMA Qualified Trade Mark Attorney
1996 LLB European Law and Languages, UWE Bristol

Career

Since 2023 Senior Counsel, Taylor Wessing
2022 - 2023 Senior Associate, Taylor Wessing
2017 - 2022 Senior Trade Mark Attorney, Murgitroyd (formerly Urquhart-Dykes & Lord LLP)
2005 - 2017 Partner, Graham Watt & Co LLP
2002 - 2005 Salaried Partner Urquhart-Dykes & Lord LLP

Education

2000 CITMA Qualified Trade Mark Attorney
1996 LLB European Law and Languages, UWE Bristol

Additional languages

English French

Experience

Major US airline

Providing ongoing strategic portfolio advice to a major US airline, including advice on trade mark registration and oppositions.

Alison Cole

Multinational technology company

Advising a multinational technology company on contentious and non-contentious trade mark matters

Alison Cole

Alison's news & insights

View Alison's insights
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Click here to find out more
Brands & advertising

Descriptive words aren't necessarily free for all to use: SWIPE not understood by average Italian Consumers, finds EU General Court

22 January 2026

by multiple authors

Glass.Mapper.Sc.Fields.Image?.Alt
Brands & advertising

Specification drafting: a quick guide

17 September 2025
In-depth analysis

by Alison Cole and Louise Popple

Click here to find out more
Glass.Mapper.Sc.Fields.Image?.Alt
Brands & advertising

General Court confirms colour combinations require more than systematic arrangement for registration

8 July 2025
Quick read

by Alison Cole

Click here to find out more
View Alison's insights

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