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  • Home
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  • Simon Jupp
Simon Jupp
Simon Jupp

Simon Jupp

Senior Counsel

  • London UK
Contact Me Today
+44 20 7300 7000
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Featured award

Finance Dublin Deals of the Year 2025

Acquisition, SME: Sherweb Ireland Limited's acquisition of MicroWarehouse

Scroll to featured award

Simon is a senior counsel and all-round brands lawyer advising on trade mark litigation, portfolio strategy and advertising.

Simon supports clients on the full range of contentious and non-contentious soft IP matters including litigation, commercial transactions, anti-counterfeiting, domain names and trade mark portfolio management. This dovetails with his work in advertising, advising clients on their appointments of creative and media agencies, with copy clearance, regulatory compliance, investigations, complaints and disputes, sponsorship and influencer agreements, and all advertising and consumer rights issues. 

Simon's dual IP and advertising expertise enables him to provide a holistic approach to protecting and enhancing brands. Simon sits on the Anti-Counterfeiting Committee of ECTA, the European trade marks association.

Expertise

Services and Groups

Brands & advertising
Copyright & media law
Environmental, social & governance (ESG)
Product liability & product safety
Advertising & unfair competition
Reputation management & privacy protection
Green advertising

Sectors

Technology, media & communications
Consumer & retail
Fashion & luxury
Advertising & marketing
Sports

Green advertising

Environmental protection and sustainability in corporate communications and advertising

All relevant and recent updates

CV

Since 2023 Senior Counsel, Taylor Wessing
2020 - 2023 Senior Associate, Taylor Wessing
2017 - 2020 Associate, Taylor Wessing
2015 - 2017 Solicitor, Shoosmiths
2014 - 2015 In house legal counsel, Volkswagen Group UK
2013 - 2015 Trainee Solicitor, Shoosmiths
2015 Admitted as a lawyer, England & Wales
2013 Legal Practice Course, BBP Law School London
2012 Graduate Diploma in Law, BBP Law School London
2011 BA Hons, Economics & Philosophy, University of Nottingham

Career

Since 2023 Senior Counsel, Taylor Wessing
2020 - 2023 Senior Associate, Taylor Wessing
2017 - 2020 Associate, Taylor Wessing
2015 - 2017 Solicitor, Shoosmiths
2014 - 2015 In house legal counsel, Volkswagen Group UK
2013 - 2015 Trainee Solicitor, Shoosmiths

Education

2015 Admitted as a lawyer, England & Wales
2013 Legal Practice Course, BBP Law School London
2012 Graduate Diploma in Law, BBP Law School London
2011 BA Hons, Economics & Philosophy, University of Nottingham

Publications

Featured commenting on research from the Uni of Exeter on whether copyright can be applied to the walks of catwalk models in The Times
Quoted on the topic of copyright in white noise, World Intellectual Property Review, 2018
Quoted discussing the implications of blockchain technology for IP, The Times, 2018
Has time run out for the Anne Frank Fonds?, Intellectual Property Magazine, February 2016
Google and the right to be forgotten, Lawcareers.net, February 2015

Memberships & Associations

IPSoc

AIPPI

Additional languages

English

Awards

Finance Dublin Deals of the Year 2025

Featured

Acquisition, SME: Sherweb Ireland Limited's acquisition of MicroWarehouse

Managing Intellectual Property IP Stars

Rising Star 2021

Legal 500 UK 2020

Rising star - TMT (technology, media and telecoms): Brand management

Legal 500 UK 2019

Recommended lawyer - Brand management

Rising star

Experience

Glenmark Pharma on the sale of its portfolio of CNS products in Poland to Neuraxpharm

Advised Glenmark Pharma on its divestment of its CNS business in Poland including its portfolio of generics and branded generics products and the transfer of its commercial team in Poland to private equity backed Neuraxpharm, a specialty pharmaceutical company focused on the treatment of CNS disorders.

Press release
Emma Danks
Simon Jupp
Jason Rawkins
Graham Samuel-Gibbon

Apotex's EUR74 million sale of subsidiaries to Aurobindo

Apotex on the sale of six European subsidiaries in Belgium, Poland, the Netherlands, Czech Republic and Spain, to Aurobindo for EUR74 million. This highly complex transaction involved the share transfer of subsidiaries in multiple jurisdictions being co-ordinated and managed by our UK team. We simultaneously advised on a multitude of business separation, ongoing product supply agreements and IP licences for the European business to continue operating after being removed from the Apotex group.

Simon Cohen
Tasmina Goraya, PhD
Jason Rawkins
Simon Jupp
Bart Hunnekens
Roos Seesing

A global IT and networking company

A global IT and networking company on High Court litigation involving the sale of grey and counterfeit products.

Simon Jupp

A fashion and luxury house

A fashion and luxury house on IP disputes and trade mark portfolio matters.

Simon Jupp

A fashion retailer

A fashion retailer on High Court/Court of Appeal IP and breach of settlement agreement litigation.

Simon Jupp

A pharmaceuticals group

A pharmaceuticals group on a High Court trade mark litigation relating to the shape of generic inhaler products.

Simon Jupp

Simon's news & insights

View Simon's insights
Escalator
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Consumer & retail

Consumer and Retail in the News

27 March 2026

by multiple authors

Glass.Mapper.Sc.Fields.Image?.Alt
Consumer & retail

Fashion and Luxury Market Update

25 March 2026
Quick read

by multiple authors

Click here to find out more
Glass.Mapper.Sc.Fields.Image?.Alt
Brands & advertising

HFSS promotion, placement and advertising: March 2026 update

24 March 2026
In-depth analysis

by Simon Jupp

Click here to find out more
View Simon's insights

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All change for the UK's product safety regime?

17 April 2026
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China’s 2025 Trademark Law (Draft Revision): Key Amendments & Practical Impacts

15 April 2026
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Disputes & investigations

Climate-based claims against car manufacturers: The Federal Court of Justice (BGH) has dismissed the climate lawsuits brought by DUH

13 April 2026
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The withdrawal button: a win for consumers, a challenge for businesses

10 April 2026
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Life sciences & healthcare

Request for a Preliminary Ruling by Federal Court of Justice on the Prohibition of Advertising for Remote Medical Treatments under Section 9 HWG

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Environmental, social & governance (ESG)

Carbon Border Adjustment Mechanism (CBAM): From Reporting to Real Financial Impact

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Consumer & retail

The CMA steps up its fight against fake reviews

30 March 2026
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EU Inc. – The 28th Regime: How the European Commission intends to revolutionise the formation of companies

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by Dr. Fabian Masurat, CIPP/E

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