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  • Home
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  • Andreas Bauer
Andreas Bauer
Andreas Bauer

Andreas Bauer

Partner

  • Munich Germany
Contact Me Today
+49 89 21038 0
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Featured award

F.A.Z. Institut / QuantiQuest

TOP lawyer 2026 for Intellectual Property

Scroll to featured award

Andreas specialises in advice and litigation on intellectual property law as well as competition and advertising law. He advises on the conceptual design of advertising strategies and advertising campaigns.

 

Andreas also regularly assists companies in the implementation and defence of individual advertising initiatives as well as when action has to be taken against the advertising of a competitor. The protection of trade secrets and know-how forms part of his practice whilst a further focus is on trademark and design law. For many years, his clients have included national and international brand name companies as well as companies primarily from the Internet service and consumer goods industries.

Expertise

Services and Groups

Brands & advertising
Multi-service
Environmental, social & governance (ESG)
Advertising & unfair competition
Trade secrets
Green advertising

Green advertising

Environmental protection and sustainability in corporate communications and advertising

All relevant and recent updates

CV

Since 2006 Partner, Taylor Wessing
2003 – 2006 Associate, Taylor Wessing
2000 – 2003 Associate, ARCON Rechtsanwälte
2000 Established as a lawyer, Munich
2000 Admitted as a lawyer, Munich
2000 Second state examination, Ludwig Maximilians Universität Munich
1997 First state examination, Ludwig Maximilians Universität Munich

Career

Since 2006 Partner, Taylor Wessing
2003 – 2006 Associate, Taylor Wessing
2000 – 2003 Associate, ARCON Rechtsanwälte

Education

2000 Established as a lawyer, Munich
2000 Admitted as a lawyer, Munich
2000 Second state examination, Ludwig Maximilians Universität Munich
1997 First state examination, Ludwig Maximilians Universität Munich

Memberships & Associations

Deutsche Vereinigung für gewerblichen Rechtsschutz und Urheberrechtin: GRUR

Association Internationale pour la Protection de la Propriété Industrielle, in: AIPPI

Additional languages

English

Awards

F.A.Z. Institut / QuantiQuest

Featured

TOP lawyer 2026 for Intellectual Property

The Best Lawyers™ in Germany 2025

Best lawyers: Intellectual property law

JUVE Handbook 2024/2025

Frequently recommended lawyer for trademark and design law

JUVE Handbook 2024/2025

Frequently recommended lawyer for competition law

Law firm of the year for IP Law

Trademark Firm of the Year, Germany

Leading individual: Intellectual Property Law

Outstanding Firm

Recommended Lawyer for trade marks

Recommended Lawyer for Unfair Competition

Frequently recommended: Trademark and competition law

Leading individual: Intellectual Property Law

good competition lawyer, highly competent and pragmatic", competitor

Often recommended: Trademarks, Designs and Unfair Competition

"good person, cooperation on a high professional level" competitor

Leading individual: Intellectual property law

"has familiarised himself well, collegial and objective in the process", client

"has familiarized himself well, collegial and factual in the process", client

"quick and precise"

Andreas's news & insights

View Andreas's insights
Click here to find out more
Green advertising

Where is the Green Claims Directive heading now that the Empowering Consumers for the Green Transition Directive is just around the corner?

24 July 2025

by multiple authors

Glass.Mapper.Sc.Fields.Image?.Alt
Brands & advertising

German Environment Agency (Umweltbundesamt, UBA) prohibits German long-distance bus company from advertising in Belgium with the terms “climate-friendly” and “environmentally neutral”

16 July 2025
Briefing

by Andreas Bauer

Click here to find out more
Glass.Mapper.Sc.Fields.Image?.Alt
Brands & advertising

Update on advertising using ‘climate-neutral’ statement: First decision of German Federal Court of Justice

9 July 2024
Briefing

by Andreas Bauer

Click here to find out more
View Andreas's insights

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The case all marketing teams should read - Dryrobe v Caesr Group

22 January 2026
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New ECJ ruling should help brand owners tackle infringing and counterfeit goods

22 January 2026
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Solving Puzzle
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Court of Appeal confirms registrability criteria for position marks

22 January 2026
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Store-front use isn't a free pass: EU General Court narrows genuine use for single-brand stores in K-Way v EUIPO

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Up Arrow
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Cole Palmer's trade mark strategy: are faces and celebrations registrable?

22 January 2026
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Descriptive words aren't necessarily free for all to use: SWIPE not understood by average Italian Consumers, finds EU General Court

22 January 2026
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by multiple authors

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When laudatory marks are given broad protection: Sexy Fish

22 January 2026
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Next steps for Getty Images v Stability AI: why has permission to appeal been granted and what arguments might the parties run?

19 January 2026
In-depth analysis

by Louise Popple

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Netherlands

Partner appointment Margot van Gerwen

5 January 2026

by Margot van Gerwen

Click here to find out more
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Brands & advertising

Advertising and consumer adjacent developments: Q4 2025

23 December 2025
In-depth analysis

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