27 April 2026

Complex rules, clear solutions: Your packaging compliance from a single source

In-depth analysis

The new EU Packaging Regulation

The new Regulation (EU) 2025/40 (“PPWR” - Packaging and Packaging Waste Regulation) sets new standards. The PPWR not only replaces Directive 94/62/EG (“Packaging Directive”), but also its German national implementation by the Packaging Act (“VerpackG”). While the PPWR has been in force since February 11, 2025, the obligations are gradually being tightened.

The first PPWR obligations will apply from August 12, 2026; further obligations following in 2027. For this reason, it is particularly important for affected economic operators to act in time in order to remain competitive in the future. Compliance is not an option but a prerequisite for market access (“no compliance, no market”).

We offer a concise overview and a practical roadmap for PPWR implementation, available as a free download.

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