23 December 2019
Taylor Wessing has advised appScatter Group plc on its acquisition of Airpush, Inc., a company based in Los Angeles which operates one of the largest global mobile advertising platforms.
The purchase price for the acquisition was satisfied entirely in appScatter shares, resulting in 75% of the share capital of appScatter being held by previous Airpush shareholders. The transaction valued Airpush at approximately £80 million and the enlarged group has rebranded as "Airnow plc".
Commenting on the transaction, lead partner Tandeep Minhas, said:
"We were very pleased to be able to combine our M&A and technology sector experience in order to help appScatter with this this complex cross border transaction."
Philip Marcella, CEO of appScatter, said:
"This was a transformational deal for us. The Taylor Wessing team provided outstanding advice and support to help deliver the project within a challenging timeframe".
The transaction team included Tandeep Minhas, Tom Benjamin, Will Belcher, Katie Fellows, Anna Humphrey and Anna McCaffrey, together with overseas counsel in 10 different jurisdictions.
by Robert Fenner and Tandeep Minhas