On your marks

22 June 2022

On your marks, get set… Europe!

Helping brand owners navigate the trade mark systems of Europe

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Authors

Martin Prohaska-Marchried

Partner

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Maarten Rijks

Partner

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Karin Pomaizlová

Partner

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Przemysław Walasek, LL.M.

Partner

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Marc Schuler

Partner

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Radovan Pala, Ph.D., LL.M.

Partner

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Olaf Gillert, LL.M.

Partner

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Roland Mallinson

Partner

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Marie Keup

Counsel

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Authors

Martin Prohaska-Marchried

Partner

Read More

Maarten Rijks

Partner

Read More

Karin Pomaizlová

Partner

Read More

Przemysław Walasek, LL.M.

Partner

Read More

Marc Schuler

Partner

Read More

Radovan Pala, Ph.D., LL.M.

Partner

Read More

Olaf Gillert, LL.M.

Partner

Read More

Roland Mallinson

Partner

Read More

Marie Keup

Counsel

Read More

If you're thinking of launching or expanding your business into Europe, this guide is for you.

The European Union (EU) has one of the most complex trade mark systems in the world. It can be a little daunting to navigate, but once you know your way around, it's an excellent place to do business. 

This guide helps brand owners navigate the trade mark systems of Europe so that they can properly protect their brands and build their businesses without undue threats. It'll be of interest to any business with ambitions—now or in the future—to expand in or into European markets. In this third edition, we've included a chapter on trade mark protection in the UK post-Brexit.

The guide explains:  

  • How the different trade mark systems work in the EU and UK.
  • How to decide which system fits your business needs.  
  • How they differ from other systems and the benefits and threats this can pose.  
  • The risks you can face and how to mitigate them when protecting or rolling out your brand in Europe.
  • The best ways to deal with threats to your brand and reputation. 
  • What to do in the face of opposition proceedings and injunctions.
On your marks

If you’re looking to launch or expand into new territories or simply want to protect your business, it pays to understand the trade mark systems of Europe. This guide will help you navigate the process.

Read the full report

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