Interface

Advertising update

February 2022

9 Insights

9 Insights

We look at recent sector and media-specific developments in advertising rules. Given the current legislative and regulatory focus on content, particularly potentially harmful content, getting both content and placement of advertising right has never been more important.

Advertising NFTs and cryptoassets: complying with UK ad regulation

The ASA announced in November 2021 that advertising of cryptoassets, cryptocurrencies and NFTs was a 'red alert priority issue' for them.

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Influencer advertising

Simon Jupp looks at the UK rules on influencer advertising and what is being done to regulate this area.

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Targeting age-restricted ads online

Debbie Heywood looks at UK rules around placement and targeting of non-broadcast, age-restricted ads online.

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Making environmental advertising claims – how to comply with the rules

Timothy Pinto and Ella Bazini look at the rules on making environmental claims in advertising and at key ASA investigations into allegations of 'greenwashing'.

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Gaming the system: advertising and video games

Alex Walton looks at the rules which govern advertising video games.

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Obligations on video-sharing platforms to regulate advertising

Adam Rendle and Lara Pentreath look at Ofcom's statement on the regulation of advertising on VSPs.

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New rules on harm in advertising and marketing?

Alice Anderson and Louise Popple look at the ASA's consultation on harm and protected characteristics.

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Restrictions on placement of HFSS product adverts

Debbie Heywood looks at existing and incoming rules on the placement of HFSS product adverts.

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New regulations crack down on the fight against foods high in fat, sugar and salt

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