Consumers are increasingly looking at the 'green' credentials of businesses, brands, products and services. This has led to some businesses exaggerating their green claims – a process known as 'greenwashing'. We look at the EU's new proposals for tackling this, and at how to avoid greenwashing in advertising across the UK and key EU jurisdictions under current regulatory frameworks.
Green Claims Directive: EU to set strict minimum criteria for communication and substantiation of environmental claims
Daniel Wiemann looks at the EC's proposals for tackling greenwashing.
Martin Prohaska-Marchried and Martina Stranzinger provide the top 15 points for marketers to consider when making green claims in advertising in Austria.
