Advising the Management of Tryzens on its MBO with WestBridge

We have advised the management team of Tryzens, a leading international digital commerce solutions agency, in connection with their management buyout with WestBridge III.

The MBO marks the exit of Scottish Equity partners (SEP) and Tryzens' new partnership with private equity sponsor WestBridge, marking the first investment from its fund III. With this new partnership, Tryzens aims to accelerate the business's growth by focusing on global expansion, deeper market penetration, and broader presence in adjacent verticals.

Headquartered in London and with offices in Australia, Bulgaria, and India as well as launching a US presence, Tryzens takes a holistic approach to understanding and growing businesses with a customer-led and technology-backed methodology. The business partners with some of the world’s largest retailers and brands to augment their teams and provide a complete range of services tailored to the attainment of their goals. Its client portfolio includes leading brands such as Sweaty Betty, Cotton On Group and Treasury Wine Estates as well as technology vendors such as Klarna, Loqate GBG and Attentive.

Commenting on the transaction, Private Equity Partner Suzy Davis said: "Tryzens is one of the pioneers in the digital commerce sector. During its partnership with SEP the company expanded its services, market presence and international reach. It's been great to have assisted Andy and his team on the successful start of their new partnership with WestBridge. We look forward to watching what they accomplish together in the next chapter for Tryzens."

Andy Burton, Tryzens CEO, added: "We are delighted to have selected WestBridge as our new partner, who share our ambition, principles, and drive. We appointed Taylor Wessing to represent management in the transaction, and Suzy, Scarlett and Callum were an effective team, covering the volume of activity against very tight timelines. They excelled themselves throughout, providing expert guidance and injecting clarity and efficiency in to what was an otherwise complex process. I could not be more impressed with Suzy, she is the consummate professional, competent, patient and focused, who impressed us every step of the way. Taylor Wessing were always the obvious choice to advise us on this transaction as they are not only leaders in the market, but also share our same dedication to long term relationship building and client focused approach. The icing on the cake for Tryzens was that the team consistently exceeded our expectations, giving us great peace of mind. They have been absolutely amazing."

The team was led by Partner Suzy Davis with support from Associates Scarlett Diamond and Callum McLean in the Private Equity team. Further support was provided by Associates Anna Dugoni in the Banking and Finance team and Oscar Hodgson in the Employment, Pensions and Mobility team.