Taylor Wessing has advised Canadian live event and video production company, Ross Video, on its acquisition of Piero Sports Graphics business from Red Bee Media, a subsidiary of Ericsson.
Used by high profile broadcasters and sports clubs, Piero Sports Graphics is a sports analysis toolset providing new angles and virtual views of events through 3D graphics and image recognition.
As part of the acquisition, Ross Video will continue to deliver Piero Sports Graphics to Red Bee Media customers, and Piero Red Bee Media employees will be transferred to Ross Video.
The Taylor Wessing team was led by partner Mark Barron and associate Sarah Cole (Corporate Technology), with support from associate Roshni Thakkar (Corporate Technology), partner Sian Skelton and Matthew Ives (Commercial Technology and Data), partner Robert Young and associate Madison Lawler (Tax and Incentives), partner Tim Worden and senior associate Georgia Powell (Patents), partner Mark Smith (Pensions) and associate James Watkins (Employment).
Mark Barron, Corporate Technology Partner at Taylor Wessing, said: "The acquisition of Piero Sports Graphics is a big milestone for Ross Video as it provides the springboard to enable them to achieve their ambitious growth plans. It was a real pleasure to work with George and his team, and we're confident that with this acquisition, they will take Ross Video to new heights."
George Angus, CFO at Ross Video, said: "This acquisition will open up new and synergistic product and services opportunities for Ross Video, and we're excited for what the future holds for us. The Taylor Wessing team has provided excellent legal support on this transaction, working around the clock to deliver a successful result."
